Urbanwear Iconoclasts#6:W U L F P A C R E G I M E ™//Brand ,Movement

Urbanwear Iconoclasts#6:W U L F P A C R E G I M E ™//Brand ,Movement

In the Feature “an Urbanwear Ikonoclast”,we try to periodically interview individuals who are establishing some inspiring ,alternative lifestyle brands,we exchange opinions and some back stories on how they have built their success.As a mean for others to take these stories,as a motivation to do their own thing.

In This Interview we had the pleasure to talk to the Creators behind “the Wulfpac Regime”, that identify themselves as more of a movement than a plain Streetwear Brand:

there are 7 members: CJ/Kahuna, Dubbs, Dellon, Gifted, Jae, Eud and Caro .Wulfpac is a lifestyle brand or movement if you want to call it that. We don’t just make fashion but also music and regularly organize events and are involved in the art scene.

We had a chat with the crew,and discussed the Behind story of “Wulfpac”,Their networking efforts,As well as thier opinion about Pop culture and how they find it Uninspiring.

What is the story behind the name “WulfPac”?

It’s from something Dellon said to CJ when they were hanging out, talking about their plans for the night: “Two wolves running wild, wolfpac!” So they started referring to themselves as “wolfpac.”

 When things started to get more serious CJ changed the “O” to a “U” to give it a more unique touch and be able to trademark the brand.

Tell me a little about WulfPac’s roots.

The brand was co-founded by CJ and Dellon in 2014. At first, it was more of a social club but the guys soon started using it as a platform to combine their different interests and be able to create individually yet together: music, fashion, and events.

#Wulfpac means family! DM us for more info about our merch! #wulfpacregime #regimeteam16 #streetstyleMadeInNYC ?@Itsyoungnotesimages

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How are you expanding the brand today? What efforts are you making to bring the brand to more people?

Finding other likely minded individuals, we do a lot through word of mouth, kinda like a grass roots/back to the roots marketing approach. We are also shooting for quality instead of quantity especially when it comes to our fanbase.

We are planning on doing more collaborations with already established brands and meet with people that have the same mindset as us but the resources to make certain projects happen.

It’s from something Dellon said to CJ when they were hanging out, talking about their plans for the night: “Two wolves running wild, wolfpac!” So they started referring to themselves as “wolfpac.”

#alphawulf shot by @thebunlord #regimeteam16

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Most designers, brand owners we have interviewed so far seem to struggle with the same part of launching a business. In the beginning was it hard to raise the capital for samples, collections etc. and was it hard to find manufacturers and distributors?

The capital was not hard to raise since we were putting up our own money first, this helped draw other people to the cause. Always start with yourself and other people will get convinced soon.

It was much harder to find great manufacturers, as our number one mantra is “quality over quantity”. But there is nothing you can’t find on the internet.

So we did a lot of online research and took one step at a time. Asking friends and family is also always a great way of finding where, when, what and how much.

What is your tip for all those young fashion brands on their path to success?

Surround yourself with people that believe in your vision and empower you. Believe in you and invest in people that want to create and think outside the box!

Pop culture and fashion are so connected now. Does that inspire you much or do you find there’s more cons than pros to it?

We feel like pop culture that’s around today is not inspiring, a lot of is not done from a place of creativity and people tend to just “follow.” The internet and social media are to a certain extent oversaturated and it’s not about authenticity or about the actual knowledge anymore. A lot of people just want to speak about something without actually knowing much about it.

On the other hand we also live in a very inspiring age because you can see the power that millennials have on the economy and the cultural and political issues of our time.

Fashion and pop culture are being respected on a whole different level now than, say, 20 years ago, which has also helped smaller brands to find their own niches and establish themselves. Without the increase in respect and a growing interest in fashion, brands like us wouldn’t be able to survive.

Surround yourself with people that believe in your vision and empower you. Believe in you and invest in people that want to create and think outside the box!

When coming up with t-shirts and designs who’s on your mind? Skaters, rappers, creative kinds, or an intersection of those..who’s your perfect customer persona in a sense?

When it comes to design there is not one specific plan of inspiration. We usually use something nostalgic but creative — take it back in time. If we had to pick three sources of inspiration it would probably be: Rick Flair, Ralph Lauren, Pharrel Williams.

We want the consumer to feel connected to the product and us. We want them to get a rush from buying our products, listening to our music and coming to our events.

Our perfect customer is not a customer per se but a follower of our movement. Anybody who sees the vision would eventually be the perfect customer.

The gifted one meet #wulfpacGifted #giffyCombs

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We feel like pop culture that’s around today is not inspiring, a lot of is not done from a place of creativity and people tend to just “follow.” The internet and social media are to a certain extent oversaturated and it’s not about authenticity or about the actual knowledge anymore.

Which sub-cultures ,Movies, Books and music inspire you?

90s Wrestling, art & art history, 80s movies like “Back to the future”, “Ferris Bueller’s day off” & “Do the right thing

What is the “Wulfpac” team’s guilty pleasure?

We are competitive to a full, we always trying to outdo each other.

#wp #wulfseries #hats dropping soon! Stay tuned #wulfpacregime #regimeteam16 #streetwear made in #nyc #streetphotography by the amazing @thebunlord

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Plans for the future, when the website will be fully running?

“Take over the world one wulf at a time”, and continue influencing older, current and future generations. We want to give our fellow wulfs something creative to attach themselves to and pass on.

We are working on getting the website fully up and running by the end of next month.

We are also launching a new hat collab with Ebbets Field hats, a T shirt line and something for the shewulfs. Also watch out for “WULFAGGEDON” coming in May. 2017 is going to be a wulfyear!

WULFPAC Regime Links:

Website: www.wulfpacregime.com

Instagram : https://www.instagram.com/wulfpacregimellc/

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