Urbanwear Iconoclasts#4: Cass and Hannah Founders of “ANDROSWAG”:The first AU tomboy clothing line | Androgynous apparel | Supporting the genderfluid & LGBT .➕ Spectrum
When starting a Business,whether it’s within the fashion industry or any other market a general advice that is given” is to start by fixing your own problem or concernes.That’s exactly what “Androswag”,A Melbourne based clothing company did.Founded by Cass and Hannah in 2016,following up their struggle to find cool clothing while growing up as “ tomboys”.
i had the chance to sit with the founders and dicuss their opinions on the clothing Market,Gender issues and “ANDROSWAG” ‘s brand mission…
Here’s the full interview, i hope you will enjoy it:
How did you come up with the idea of starting “ANDROSWAG”?
Androswag was conceptualised at the beginning of 2016 from the personal struggles of growing up a tomboy, wanting to wear and shop for boys clothes, and either being fronted with peer-ridicule or not finding the right fit in the boys/menswear range.
Clothes reflect who we feel we are. We’ve aimed to create a platform of expression — a society for chicks who like dude’s clothes, no matter how you identify.
did you feel like you have found a gap in the market and that you can fill it? or did you simply started by fixing your own problem?
As two tomboy designers who love both high fashion and urban wear, we wanted a hybrid. We make what we’d wear. Our style reflects our lifestyles and we’re inspired by the minimalistic bold and sharp trends that menswear provides. We’re driven by the missing fits in the market outside of shirts, bowties and dapper-wear currently on offer.
Why start a Non-Gender Specific Clothing line now?Also i’m curious to know how positive was the market response to the Brand?
Clothes reflect who we feel we are. We’ve aimed to create a platform of expression — a society for chicks who like dude’s clothes, no matter how you identify. Our vision is to have all gender lines busted. But we can only break through one gender stereotype a at a time. When we began we were the first label of our kind in Australia so we saw a gap in the market we wanted to fill.
The response has been extremely positive and we have received continuous support from all over the globe.
Our style reflects our lifestyles and we’re inspired by the minimalistic bold and sharp trends that menswear provides.
What has been the most important lesson learnt through starting “ANDROSWAG”?
Persistence, and that no matter what obstacle you come across you need to think outside the box and find a way around it. Getting something off of the ground is almost like jumping off a cliff and assembling a parachute on the way down, so you need to be a lateral thinker and extremely resilient.
Do you feel like Fashion is a tool to bring down, or address social and Gender issues?
Clothes reflect who we feel we are and the ultimate form of self expression, we believe they are a creative and positive way to address gender issues. We’ve aimed to create a platform of expression — a society for chicks who like dude’s clothes, no matter how you identify. Our vision is to have all gender lines busted. But we can only break through one gender stereotype a at a time.
– “Our Mission” -To make swag clothes for girls who like boys clothing but can’t find their fit. To change societal views on gender divisions. To unleash and showcase the tomboy, the androgynous, the LGBTQI’s, and anyone living on the fringes, here, there or somewhere delightfully in-between. We strive to source the best, most badass threads for tomboys in particular — Because we like the ‘men’s’ section, so why don’t the ‘men’s’ labels fit? And why are clothes still gendered at all?
Do you feel like somehow you have fulfilled that mission?
We do, but given we are only one year old we feel there is so much room for us to grow and progress as a business. We aim to keep on striving towards this as we move ahead.
“Our aim is to be as involved in the community as we can be by using Androswag as a platform to; publicise aspiring talents in the community who’d like promotion for their business, art, or any other creative pursuits, remind our people of where they can seek help regarding sexuality and gender related anxiety or depression, and contribute to charitable organisations who are adding value where it is needed,”-TheQueerav.com
Are they other Brands that are trying to do the same as you guys?and if more of them pop-up would you see that as a healthy sign?or more as a Business threat?
We do see brands popping up with similar missions to us. However our style is so unique so we don’t really see them as a threat.
Instagram : https://www.instagram.com/androswag/